Bruce Silcoff is a Serial entrepreneur and visionary with proven track record of Incubating game-changing technology solutions, providing thought leadership and strategic guidance via board participation. He is a Pioneer in the development and execution of loyalty, recognition & incentive programs. Highly experienced in Loyalty, Health & Wellness, Private Equity, Social Media, Data, Payments and is Currently CEO of Shyft Network. Shyft is disrupting the broken way our world thinks about and manages digital identity. Shyft is a modern, secure Blockchain-based ecosystem solution that enables KYC/AML attested data transfers between those who own the data and those who use it while building credible reputations for the 3.5 billion consumers who are either under or unbanked.