Red Maxwell is an experienced marketing executive with over 25 years experience in brand building. After serving on the Board of Directors of AvidXchange, he moved to his current operational role as Chief Marketing Officer of the Charlotte financial technology company helping it cross into billion dollar "unicorn" status. Red began his branding career at Polo Ralph Lauren, where he started the company's in-house advertising design department. He shifted to the agency side, developing major brand introductions for Revlon, Planters/ Lifesavers, Danone Foods, Foster’s Brewing Company, Wrangler and LEE jeans. As President and Founder of Onramp Branding, he pioneered the field of Employer Branding and consulted with Clear Channel, McGraw-Hill Education and Tiffany & Co. Working with Yoyodyne (acquired by Yahoo!), Red helped to launch some of the first internet direct marketing programs in history. He has launched online sites and promotions for Hanes, Duke Energy, Sara Lee, and Accenture. Red has served as the Chief Marketing Officer for the SilkRoad Equity family of companies, which include InterAct Public Safety Systems, SilkRoad technology, SolidSpace, TrueLook and MissionMode. Red Maxwell collaborates closely with Seth Godin and has helped him launch and promote his best selling books and online ventures including Squidoo.com which was sold to Hubpages in 2014. Red has served on numerous boards for major non-profits such as the Southeastern Center for Contemporary Art, the Mental Health Association and JDRF (Juvenile Diabetes Research Foundation). He is a founder of TypeOneNation.org, the leading T1 Diabetes online community and currently holds the role of Chancellor for JDRF. Red was a contributing author to The Wall Street Journal Business Bestseller, The Big Moo. He engages in public speaking events (TED Conference, ConvergeSouth). Red lectures on marketing and social media strategy at the Wake Forest University School of Business.